Hi Lady Denim!

We are so excited to work on your campaign for the Loosely Held Hands EP.

Check out the mood board + considerations below!

Concept.

 The Loosely Held Hands EP has a sound that perfectly pairs with the visuals of reminiscing on the end of summer and a relationship. We would love to tell this story through the objects in each song: dandelions, wine, and vintage cameras being our main focus. In the full-length music video for Old & New we will follow a lead character through the song as objects connected with the past begin to lift from their shelves and float through the scene. This will be accompanied by the flashback moments that give context to each object, showing their importance and presence in our story. For a distinct visual change, the flashbacks will be shot on analog 8mm film. This choice to use this analog method will differentiate this video conceptually and aesthetically.

To conclude the video in a powerful way, we would like to collaborate with local artist Diego Dominguez, to create a surreal scene of classic cars ascending into the pastel sky above our lead character. This ending sequence of floating cars will drive home the feeling of something slipping from your hands. Being able to collaborate with Diego on this project would allow us to create a video that is truly memorable and stands out from the abundance of simple performance-based music videos.

We will create the cover art for each single based on the hero object from the song. The accompanying Spotify Canvas videos will be looping videos of each of the objects floating.  By crafting a narrative and visual identity that spans across the entire EP, we will create a unique and engaging experience for fans to enjoy.