The Butterfly Effect - Cover Art + Merchandise Design

i. Challenge

Manic.

ii. Concept

Manic. landed on the EP title being The Butterfly Effect after

iii. Process

The photos that would become the base of the artwork and surrounding visuals we shot on two separate days. Day one focused on still close ups of the butterfly and on day two we photographed the model with the butterfly to create the hero image for the campaign as well as the cover art. On both days, we shot polaroid images as well. One of the polaroids because the image for the track list graphic.

iv. Placement

The EP cover is currently being used for digital distribution. We also adapted the still of the butterfly to create a t-shirt design.